Outbrain's implementation of Continuous Deployment

Outbrain - a successful Israeli startup - just implemented Continuous Deployment, in the spirit of what Ishay Smith presented in the last ALM TCE. They present their motivation, process & tools here:

https://sites.google.com/site/iltechtalks/home/talks/continuous-deployment--outbrain

They're a very strong & early adopter company, but it's still a proof of the concept feasibility.